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what a wonderful, clean and simple way of branding your company. that's my favorite, when businesses use different types of handwritten fonts on their menus, logo, business cards, etc. I bet it's a trendy thing for the moment, rebelling against all of the technological options we have now. It's cool to be opposite, and opposite right now is back to basics. Simple & comforting as if someone doodled it while daydreaming in class when they were supposed to be taking notes on world history.
I got this from Design Love Fest, which is my new favorite place to go for beautiful things. It's run by a fantastic graphic designer Bri Emery. I just love the way her eye works. Go see for yourself!